In this article, I will tell you how, with the help of the Multify service, it was possible to quickly and effectively solve the problem of website localization for CIS regions without many edits, negotiations, and manual labor.
Task: Adapt the website for CIS markets
The client — Genesis-print — is actively developing in CIS countries. There are already separate websites for Russia (.ru) and Belarus (.by), as well as an English-language website on .com for the international market.
Task: scale presence to new countries, ensuring:
Task: scale presence to new countries, ensuring:
- Content translation into local languages.
- Price conversion to local currency.
- Improved SEO performance in each country.
Solution: Automatic localization on subdomains
Instead of manually creating copies of the website, I suggested using Multify — an automatic translation service for Tilda websites. With its help, the following approach was implemented:
Subdomains configured:
Automatic price conversion based on live currency exchange rate was enabled.
High-quality AI translation into local languages, taking context into account.
Meta tags for SEO (title, description, Open Graph) were automatically translated.
- am.genesis-print.com (Armenia)
- az.genesis-print.com (Azerbaijan)
- ge.genesis-print.com (Georgia)
- tj.genesis-print.com (Tajikistan)
Automatic price conversion based on live currency exchange rate was enabled.
High-quality AI translation into local languages, taking context into account.
Meta tags for SEO (title, description, Open Graph) were automatically translated.
How it looked in practice
The process itself took mere minutes. I simply added a DNS record — and the client immediately gained access to the localized version of the site in the desired language and with the correct currency.
💬 This is the first site where I used Multify. Honestly, even I was a little surprised. Just set up the domain — and the entire site transforms. It was a wow effect both for me and for the client.
🌍 AI-Powered Contextual Translation
Multify uses advanced language models (such as Claude), which:
Thanks to this, translations look natural and professional — as if they were done by a human with localization experience.
- They apply contextual processing, preserving correct phrasing, style, and grammatical forms, meaning they translate not only individual text fragments but also consider their surrounding context on the page.
- They correctly process small elements (e.g., menu items, buttons, and inscriptions on product cards), which are traditionally difficult to translate out of context.
Thanks to this, translations look natural and professional — as if they were done by a human with localization experience.
🔍 Automatic Meta Tag Generation for SEO
Multify not only translates content but also helps improve search engine optimizationcan automatically convert currency. For example:
The result — the website starts to be indexed by search engines in each language as an independent, relevant version, and not as a duplicate.
- Generates unique meta titles and descriptions for each page and product card.
- Considers the translated text when forming keywords and descriptions.
- Increases website relevance in local search engines (including Yandex and Google), which is especially important for promotion in CIS regions.
The result — the website starts to be indexed by search engines in each language as an independent, relevant version, and not as a duplicate.
Result: fast launch, satisfied client
With Multify, we managed to:
- Save 3 working days that would have been spent on manual edits.
- Avoid dozens of messages and calls regarding translation edits.
- Show the client the result "here and now" — already with correct languages and prices.
- Prepare the basis for high-quality SEO promotion in CIS countries.
Conclusion
Using Multify and a localization strategy on separate third-level domains is an effective way to scale Tilda websites. This solution:
- Accelerates launch,
- Simplifies management,
- Increases chances of SEO success in each country.
If you work with Tilda and are entering new markets — Multify allows you to do it professionally, with a reasonable budget and in the shortest possible time.