SEO, Counters, Redirects: How Multify Affects Search Results

Multify is not just about translations. For a Tilda website to work as a full-fledged multilingual project, you also need to take care of the technical side: SEO, structure, counters, redirects. This is where Multify unleashes its full potential.

🗺️ robots.txt for Each Language

Multify automatically creates a separate robots.txt for each language version of the site. In each file:
  • Its own sitemap links (sitemap.xml, sitemap-store.xml, etc.) are specified
  • You can add custom lines — for example, disallowing indexing of individual pages or Clean-Param directives for Yandex:
User-Agent: Yandex
Disallow: /page12345
Clean-Param: referer
📌 This is especially important if you have different legal or technical requirements for different language versions of the site.

🔁 Redirects: Customizable and Flexible

Multify supports creating redirects between language versions of your site. You can:
  • Specify which path to redirect the user from and to
  • Use regular expressions for flexible URL rewriting
Example:
"redirects": [
{ "src": "/de/terms", "dst": "/terms" },
{ "src": "/de/privacy", "dst": "/privacy" }
]
📍 This is useful for:
  • Legal pages you don't want to translate (e.g., Terms/Privacy)
  • URL Groups, where the structure differs by language
  • User Experience and SEO Management

🧩 Meta Tags: Manual Addition for Verification and SEO

Sometimes it is necessary to confirm ownership of a subdomain through Yandex.Webmaster or Google Search Console. One way is to add a meta tag to the <head> of the site.
Multify allows you to set such tags in the configuration:
"seo": {
"meta": [
{
"name": "yandex-verification",
"content": "6005b46ee3001c8b"
}
]
}
🧠 This is convenient if you manage multiple domains or subdomains and want each of them to have its unique verification code.

📊 Google Analytics and Yandex.Metrica counters: different for each language

Multify allows you to use different analytics counters for different languages, without touching the main Tilda structure.
How it works:
  • A universal token, for example GATOKEN, is inserted into the site code
  • Replacement rules are set in the Multify config:
{
"domain": "ru.genesis-print.com",
"replace": [ [ "GATOKEN", "GATOKEN_RU" ] ]
}
🔁 When the site loads, Multify substitutes the necessary token — for Google Analytics or Metrica.
This provides:
  • Separate analytics for each language site
  • Convenient work in analytics interfaces
  • Ability to maintain reporting for different projects

💎 Total: technical basis for scalability

Multify does everything to make a multilingual Tilda website look like a full-fledged system of several local sites for search engines and analytical systems, and not just a translation.
📌 Features:
  • Separate robots.txt and sitemap.xml for each language
  • Flexible redirects with template support
  • Meta tags for domain verification
  • Separate analytics counters

💡 Do you want to promote your website in search results in other countries?
📩 Describe your website in this short form and write "I want SEO". We will discuss your tasks in detail, and you will be able to see how Multify works for free using your own website as an example.

Frequently Asked Questions

Can I set a separate analytics counter for each language version?
Yes. A universal token is inserted into the site code, and substitution rules are set in the settings, so each version can send data to its own Google Analytics or Yandex.Metrica counter. How this works with translation is shown on the main page.
What happens to robots.txt and sitemap for language versions?
For each language version, its own robots.txt is created with its own links to sitemaps, and custom strings can be added to it, such as Clean-Param for Yandex.
Can I set up redirects between language versions?
Yes. Rules like "from which path to which" are supported, including with regular expressions. This is convenient for legal pages that are not translated, and for groups of URLs with different structures by language.
How to confirm ownership of a language subdomain in Yandex.Webmaster?
The verification meta tag is set in the configuration, separately for each domain or subdomain, and Multify adds it to the head section of the desired version.

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