A client is running an advertising campaign for several markets at once. They need one landing page, but in different languages — with correct URLs, translations, and forms for each audience. This can be done on Tilda, but there are nuances.
For a multi-page website, the logic is the same — it is covered in detail in the guide "How to create a Tilda website in two languages".
URL Structure
For a multilingual landing page, it is better to use folders: - mysite.com/ru/ — Russian version - mysite.com/en/ — English version - mysite.com/de/ — German version
This allows you to direct advertising traffic to a specific language version using UTM tags and the campaign's target URL. Analytics in GA4 is immediately separated by language via the URL path.
If you use separate domains for different markets — that's also a working option, but managing multiple domains is more expensive. For a landing page, this is usually overkill.
Translation: What to Translate and What to Leave Untouched
The landing page has elements that need to be translated: - Heading and subheading (H1, H2) - Product or service description - List of benefits - Buttons and CTAs - Form: field labels, placeholder texts, submit button text, message after submission
What to adapt, not just translate: - H1 heading — should contain a search query in the language of the target audience, not a literal translation of the Russian keyword - Examples and cases — it is better to use references familiar to the audience (for Germans — German companies, not Russian ones) - Prices — in local currency, not just in rubles
SEO for Each Language Version
Each language version of a landing page is a separate page in Google's index. Each requires: - Unique title and meta description in the language of the version - hreflang attributes that link the versions together - Open Graph tags for social networks
Without hreflang, Google might show the wrong version in search: a user from Germany found the landing page but landed on the Russian version.
Form on the Landing Page
This is the most important part. The form is the endpoint of the landing page. If it is not translated or does not work correctly, all efforts to translate the rest of the content lose their meaning.
On Tilda, forms are fully translated via proxy: labels, placeholder texts, submit button, successful submission message. Dynamic validation messages too. It is important to check this separately before launch — fill out and submit a test application from each language version.
How to Launch Quickly
This is important for advertising campaigns with tight deadlines. A multilingual landing page via proxy is launched without changes in Tilda — connection via DNS, language selection, translation settings. The basic version can be set up in a day, and translations can be refined after the campaign starts — this is convenient when the deadline was yesterday.